Bayer, Pfizer Accused of Making False Claims About Their Top-Selling Multivitamins !

A recent study sponsored by the National Institutes of Health, BASF Corporation, Pfizer and DSM Nutritional Products found that daily supplementation with a multivitamin significantly reduced the risk of cancer among men.
 This particular study used Pfizer’s Centrum brand of multivitamins, which brings in around $1 billion a year in sales (a hefty share of the $40 billion US supplement market).

Undoubtedly, Pfizer will seek to use these study results to claim that taking Centrum multivitamins may help you prevent cancer… a lofty marketing move that has already landed them (and other drug companies) in hot water…
Although it is good to see the Center for Science in the Public Interest (CSPI) keeping these companies honest, one of the biggest crimes is actually perfectly legal. These companies are using synthetic vitamins rather than natural ones in virtually all of their products, despite the compelling evidence of the vast superiority of natural versions.
In response, Pfizer agreed to drop certain claims related to “breast health” and “colon health” from the labels of its Centrum multivitamins, as well as from their Web site. CSPI subsequently agreed to withdraw their notice of intention to file a lawsuit.

More on this story here.

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