In a case showing the true power of the British consumer, Flora has been forced to U-turn on its new recipe after complaints about taste.
Shoppers complained that the lower fat version of the popular margarine brand was "disgusting," according to the Daily Mail.
It's a very costly and embarrassing mistake, brand owner Unilever is bringing back the old flavour 17 months after spending £29 million on a reformulation aimed improving the taste and health benefits of the spread.
Yet public reaction to the new formula was widely negative, with people taking to online forums like Digital Spy and Mumsnet to protest about the change to their favourite spread. Complaints prevail of an oily consistency, artificial taste and "rancid" smell, with many saying they threw full tubs away and will not be buying it again.
More on this story here.
"an oily consistency, artificial taste and "rancid" smell"
Same as the old recipe LOL. We use butter and wouldn't dream of using anything else. Margarine is chemical goo whatever they do to flavour it.
All the best Jan
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